Let’s jump right in! You’ll love our website redesign tips to follow!
1. Clarify what’s wrong with your current site
This is our number one initiative on our website redesign checklist because it is truly the basis for the rest of your website redesign decisions.
First, you’ll want to make a list of everything that you find wrong with your current website.
This list should include everything from verbiage to design and everything in between. Not only can performing this first step help you realize what you want to change about your website aesthetics, but it can also help you uncover other problems with your website that could affect its performance.
For example, you may find that your pages take a long time to load. If this is true, it’s not necessarily a part of the aesthetic design, but it’s a problem nonetheless that could be keeping people from staying on your website.
When you’ve finished creating your list, you can circle all the issues that are strictly design related. The rest of the issues, you’ll want to save for your next website update initiative.
2. Decide how you’re going to fix your website’s aesthetic issues
Okay so you’ve created a laundry list of aesthetic design issues that you’ve found on your site, and you can’t wait to fix them up. But before you get started, hold your horses — you need to come up with a game plan.
Take the list of circled items that you have on your first list and rewrite them on a new sheet of paper. After you’ve done this, brainstorm some aesthetic elements that you’d like to implement instead of the current ones.
For example, if you listed on your list of aesthetic complaints that the color of your text doesn’t stand out against the background, write a suggestion of how you might want to fix it.
Or maybe you’ve decided that your navigation bar is too chunky and has too many components. You could make a simple suggestion like “streamline navigation bar.”
When you decide how you intend to fix your website’s issues, you’re creating a list of action items to complete.
3. Hire a reputable website redesign agency
If you have experience with web design, there’s no problem with completing your website redesign checklist on your own, however, if you’re new to the world of web design, it’s best to leave it to the professionals.
Not only can they create a stellar website for your company, but they can work with you to make your dreams come alive. Not to mention, they can probably do it in far less time than you can and save you precious time along the way.
When you’re searching for a website redesign agency, find one that has been in the business for over a decade and has a well-rounded portfolio that features designs that you enjoy.
You’ll also want to be sure to chat with them on the phone before signing any contracts and get a custom quote as well.
4. Communicate your goals, your brand, and your taste to your designer
You’ll never end up with the website of your dreams if you don’t properly communicate what you’re looking for in a website.
Sit down and chat with your website designer about the two lists you’ve made and let them know how you’d prefer to change up your website to better fit your style.
Your web designer will likely have tons of ideas for you — and we encourage you to be open-minded! They’re the professionals!
Be sure to share with them any style guides that you currently have so that they’re able to implement your existing color scheme, fonts, and styles.
5. Give your designer feedback on the design
Your website designer will likely begin by creating a wireframe, or a watered-down version of your website. This is the time and place to be open with them about what you like and don’t like about their design so that you can land on a perfect end product.
After you’ve given them your feedback and they’ve made the changes, it’ll be time for launch!
6. Perform user testing
After users have had a chance to use your website, it’s time to do some user testing. This can help you understand how users behave on your website so that you can further determine what customers think about your website.
Do you have one button that just isn’t getting clicks? It could be due to the color or verbiage on the button.
User testing can help you determine the small details that can make or break your design in the eyes of your audience.
7. Implement miscellaneous, non-aesthetic changes
Remember at the beginning of our website redesign checklist how we told you to write everything down that you wanted to change about your website? Now is the time to act on the things that weren’t purely aesthetic.
For example, this part of the process would include fixing things like:
- Outdated content
- Outdated SEO initiatives
- Outdated title tags and meta descriptions
- Slow-loading pages
- An unsecure website